To congratulate the graduates, our president has created his first TikTok video. Will you be the next one to go over the edge and launch yourself onto that platform? If so, here's a little guide to becoming a TikTok pro. Yes, like all social platforms, TikTok has its own codes. And believe us, if Emmanuel had read this guide, he wouldn't have made such a flop.
Do you know what TikTok's target is? Generation Z those born after 1995, ages 13 - 24. And yes, it's not surprising to see his 14 year old niece dancing and playing around all day for her next video.
TikTok, born in September 2016, is an micro-content video platform. In Europe, since 2014, the application of the Musical.ly which was bought by BiteDance, the publisher of Tik Tok in 2017. So Tik Tok appeared in our lives.
Tik Tok, this is the social network of the moment. Even politicians are starting to get involved: our president and then Jean-Luc Mélenchon. Tik Tok is like Vine's little sister. A platform of micro video content in vertical format from 15 to 60 seconds in which music is integrated. Dance, lip sync, playback, sketch, thrift flip... Tik Tok makes way for the creativity and inventiveness. The Various topics are covered and communities are created in the form of niches. The challenges are numerous and are recreated and shared. The platform regularly creates some itself.
A 2019 study by Influence Marketing Hub indicates that the engagement rate is higher than on Twitter or Instagramno matter how many followers. Today, faced with such a success of the application, Instagram has recently launched its own version of Tik Tok: Real.
Tik Tok in 3 words: Creativity, Virality and Authenticity.
We're already starting with create a profile. Cause yes, we can. watch other people's videos without registering. But what we're interested in here is to make videos and for that, you need go through the registration box.
Simple, effective, easy to read and remember. If you have other social networks, try to always keep it the same.
2. Write your bio:
Make sure you have a bio composed of short sentences. And it clearly states what you're doing. Do you do sketches, for example? Indicate that humor is what you're going to use in your videos.
3. Add a profile photo and video
The image appears in the TIkTok search and video when people land on your page.
Then he's time to upload or create your first video. Tik Tok is authenticity and creativity, so no need for a visual as polished as on Instagram.
TikTok's video capture includes editing functions. Just think of your video in advance and go!
This is functionalities that you might use for your future videos:
Once your video is shot, you have the ability to edit it.
Have fun. with the publisher but try to not to be too much. The goal is to always keep it realdon't forget it!
Now that you've been as inventive, imaginative and creative in the shooting and post-production of your video, it's time to publish. And from make it visible : hashtags are here for that.
As on Instagram, you can set up hashtag strategies.
We advise you to put at least two contextual hashtags. That is, if you make a sewing video, you can add a small #DIY or a #thriftflip. And 1 or 2 general hashtagThe central theme, therefore as #mode or #couture.
You can also choose hashtags according to trends of TikTok. If you're doing a particular challenge, don't forget that there's probably a specific hashtag.
In your legend be attractive and honest. Favour one brief text but feel free to be creative.
If you are a brand TikTok is very attractive but be careful to understand your audience and to understand TikTok codes. It's above all an entertainment platformdon't forget that.
When you create a video, keep in mind the 3 watchwords : Authenticity, Creativity and Virality. Don't take yourself too seriously and let loosebe as inventive as you are imaginative. TikTok is packed with features for showcase your talents as a director so go ahead and sign up now!
So you ready to bring in a TikTok pro?
If you're Instagram instead, we're also talking about Reels !
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