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How to improve your referencing ? With video captioning, of course! Video subtitles play an important role in video marketing. We will explain how adding subtitles improves SEO! 

Video subtitles have a lot to do with SEO, which they affect directly and indirectly. A direct effect is achieved by helping search engines to "read" the video and better rank your content according to certain keywords. Indirectly, subtitles improve SEO by broadening the engagement of the video, increasing the amount of time the video is viewed and the time spent on your website. So, if you are not yet using video subtitles, this article will help you learn exactly how subtitles add value to your video marketing. And how you can easily add them to your video with Capture.

Subtitles are important for referencing videos.

Adding video subtitles improves SEO. In reality, Google (or another search engine) is unable to watch a video. The only information it can explore is the text associated with it (e.g. video title, description, keywords, annotations, calls to action). With subtitles, the depth of keywords in your video increases. Indeed, your content is indexed even by keywords that do not appear in the tags, titles or descriptions, but are present in the subtitles.

Boost your SEO - Promote your video on the web

The video integration code is what exposes your online video directly to search engines and plays its role as a significant SEO factor. It is this code that ultimately matters to you!

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More reasons to use subtitles

  • Adding subtitles makes it possible to watch a video even when the sound cannot be played. For example, during working hours at the office, on public transport or late at night. Subtitles give more options to people who want to see your content at any time.
  • Subtitles are important to make your content accessible to those who cannot hear normally. Statistics show that approximately 14 % of adults aged 45 to 64 have hearing problems. Of course, offering these people the opportunity to enjoy your content will be a plus for you. Some social media platforms such as Facebook and Twitter automatically broadcast videos without sound in the news stream. This shouldn't mean a less engaging video experience for your viewers if you use video subtitles. The text they can see in the video player helps them better understand your topic and motivates them to watch the full video with sound.
  • Attract foreign spectators. Make your content competitive by extending the reach of video to more places. With video subtitles, you can translate your video into an unlimited number of languages and allow your viewers to choose the one that suits them best.

Easily add subtitles with Captured

Adding subtitles to your video can be very easy. If you want to use subtitles or closed captions, follow these simple steps.

Beforehand, prepare your video, make sure that the editing is well finished, because adding subtitles is the last step! 

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Now you know that using video subtitles can increase your marketing power. Subtitles also improve your video's SEO and make your video content competitive. Go ahead, in short, adding video subtitles improves SEO in a simple way and without too much manipulation on your part! Add brilliant new subtitles to your online video and let us know how great they are by adding a link in the comments!

You want to improve your SEO?

Think of the subtitles!

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