How to create advertising videos on social networks? How do you get users to see your ad through to the end?
Currently, video is the star of social networks. We explained to you that 76% of users prefer network video. Online video classifieds have become the new standard, they are more attractive than picture ads, get better click rates and are more fun.
But the problem is that creating these short ads is a real challenge. You often need a fast laptop and complex software just to make the basic changes. With Captured, you can add subtitles to these online videos to gain visibility. In this tutorial, I will quickly show you how to make a simple online video ad.
If you want to publish an advertisement in the form of an Instagram article, it is necessary to publish it in the best dimensions.
That's why, on instagram, you have to crop your video into a complete portrait (16:9 format). No more horizontal videos, we're betting everything on the vertical or square format! We like to make ads on Instagram because they use all the visual material on the phone. If you don't want to make a vertical video, there are of course plenty of other possibilities. For more information, you can read our article on video formats on social networks.
To personalize your ad, you just have to add your message and company logo. This will make it easier to identify your brand.
Don't hesitate to be original and innovative in the content of your advertising. You need to catch the public quickly, so that they understand your message, but above all... so that they retain it! The idea is to avoid that the user keeps scrolling, so your catchy message must be immediate!
The important thing is to be able to get your message across. The solution? Whether the message is understood, with or without sound!
On social networks, subtitles are indispensable and make the difference. Some people have understood this, and some haven't yet! So make a difference by adding subtitles. Your ad will be seen by as many people as possible. Thanks to subtitles, you gain visibility and understanding!
Mastering the video format is one thing! But social networks are becoming more and more futuristic with formats such as 360-degree video, or instagram filters via the studio. Spark AR. Augmented reality advertising coming soon? To be continued...
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