Embedding a video in an email can be a source of headache. Having faced this problem myself, I will give you tips on how to put a video in your mail body. If you want ideas for videos to boost your emails, we have written an article about it.
The problem with videos is that they are often large formats. This means that when you send your emails in large numbers, they can spam of your recipients.
Most client mailboxes do not support video content in emails, either. Indeed, the do not accept direct playback of videos in the e-mails. Lucky for you, there are ways around that.
First, you're going to have to host your video somewhere. There are several possibilities for this. You can upload your video on specialized platforms like Youtube, Daylimotion or Vimeo. Another option is to host the video directly on your website. via your website. Alternatively, you can also share your video on one of your social networks and use this link in the next steps.
Thanks to platforms such as Mailchimp, you can integrate video content directly into your email. Mailchimp grâce to its block of video content will allow you to link a video to your email. However, the platform only works with Youtube or Vimeo. The platform will extract a thumbnail from your video... so that your customers can click on it and that it links to your video which will open in a new page.
If your video is short, you can create a GIF. This way, the video will run in a loop. However, do take care that it is of reasonable weight so your email isn't too heavy.
On the same principle as what Mailchimp does. You can create a still image that looks like a video player and then link it to your video, your customers will click on it, and a new page will open with your video.
The advantages of this technique are that you can track click through rate and that the video can be hosted on any platform.
If you have some knowledge of codes, you can embed your video in the body text using HTML.
However this technique is not the bestIf you want to play the videos directly, you have to take into account that most messaging systems do not play the videos directly. So prefer the previous techniques.
Embedding a video that plays directly into your email is risky and complex. So there are techniques to get around this problem, it's up to you to see which one suits you best.
For make your videos accessible to all, don't forget to include subtitles. Captured will simplify this step for you.
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