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Video has become an essential part of social networks. But not everyone is a budding videographer, and the multiplication of social networks can make you lose your head... In what format should you publish your video on facebook? And on snapchat? When is the best time to post on instagram? In what size? What size? Faced with all these questions, we often find ourselves lost. 

However, it is necessary to respect the specificities of each network by posting your videos in the appropriate format. To save you time, we have listed the formats suitable for all networks. Enjoy reading 😉

instagram logo

Video formats for Instagram

Instagram started with square photos, but now offers a wider variety of media types and sizes. The important thing is that your video or image appears as large as possible on your users' screens. 

Videos in the feed

Landscape format 1.9:1 (ratio) I 600 x 315 (pixels)

Square format : 1:1 (ratio) I 600 x 600 (pixels)

Vertical format : 4:5 (ratio) I 600 x 750 (pixels)

Important specifics include !

  • format: .mp4 or .mov
  • size: 4 GB maximum
  • duration: 60 seconds maximum
  • frame: 30 fps.
Videos in your stories

Stories are essential on instagram. Brands often use them to promote more "real" videos (behind the scenes of a photo shoot...).

Story vertical format : 9:16 (ratio) I 1080 x 1920 (pixels)

Specifics to be known :

  • format: .mp4 or .mov
  • duration: 15 seconds maximum
  • size: 4 GB maximum
  • frame: 30 fps
Instagram TV (IGTV)

IGTV was launched to compete with Youtube and allows you to post long videos. 

Story vertical format : 9:16 (ratio) I 1080 x 1920 (pixels)

Specifics to be known :

  • format: .mp4
  • duration: 15 seconds to 10 minutes max (compared to 60 minutes for popular or verified accounts)
  • size: 650 mb maximum
  • resolution: 720 minimum

Video formats for Facebook

Facebook supports so many video sizes that it's hard to keep up. The sizes range from 16:9, to 1:1 (carousel), to 4:5 and 2:3.

Vertical video is in 9:16 format, which can be the most attractive video format because it occupies the entire screen. Think about it, it's three times the size of a landscape video. And if you want to get even more visibility, it's essential to add subtitles

Facebook video story: 9:16 (ratio) I 1080 X 1920 (pixels)

Facebook video portrait : 4:5 (ratio) I 1080 X 1350 (pixels)

Facebook video square : 1:1 (ratio) I 1080 X 1080 (pixel__space)

Facebook landscape video: 16:9 (ratio) I 1080 X 608 (pixels)

Facebook profile video: 1:1 (ratio) I 183×183 (pixels)

Facebook cover video: 205:78 (ratio) I 820×312 (pixels)

Facebook 360 video° : 2:1 (ratio) I 4096 x 2048 (pixels)

snapchat

Video formats for snapchat

Snapchat is the simplest of all social networks in terms of videos! Snapchat's video format is great because it takes advantage of the size of the user's mobile device. So it's really engaging.

Short videos

Portrait video format 9:16 (ratio) I 1080 x 1920 (pixels)

Specifics to be known :

  • format: .mp4 or .mov
  • size: 32 MB maximum
  • duration: 3 to 10 seconds maximum.
Advertisements (long videos)

Portrait video format 9:16 (ratio) I 1080 x 1920 (px)

Landscape video format 16:9 (ratio) I 1080 x 1920 (px)

Specifics familiar :

  • format: .mp4 or .mov
  • size: 1 GB maximum
  • duration: 15 seconds maximum.
twitter

Video formats for Twitter

When it comes to video, Twitter takes a long time to get started. The native video hasn't changed a bit. An update would be welcome to modernize the application. 

The "behind the scene" videos work very well as well as the question and answer sessions with his followers. 

 

Portrait and landscape videos and advertising videos

Portrait video format 1:2.39 (ratio) I 1280 x 1024 (pixels)

Landscape video format 2.39:1 (ratio) I 1280 x 1024 (pixels)

Specificitys to know:

  • format: .mp4 (web) or .mov (mobile)
  • size: 512 MB maximum
  • duration: 140 seconds maximum.

Character Limits : 140

With this advice, you should take better control of the different social networks. Above all, think about making quality video content, with a correct sound and subtitles added quickly. With these few simple gestures, you will gain visibility and notoriety. 

Earn views on your videos

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