Some advantages of video content compared to photos:
– 76 % of Internet users prefer videos to other formats
– They allow to tell a story and are conducive to storytelling
– They are more powerful than the written word 99 % of the information that reaches the brain is visual.
– 1/3 of all online activities is devoted to watching video
– A quick content especially when we know that by 2021, 61 % of global Internet traffic will be generated by the motives
The videos to be integrated on its website or share on its social networks are therefore an asset.
- 6 times more likely to be re-tweeted that the photos or gif
- More highlighted by the algorithms that the photos
- A investment return (ROI for intimates) greater thanks to an high conversion rate
- A higher commitment rate : 8.29 % vs. 4.95 % for a text-only post
– A search engine optimization (SEO for experts)
– 80 % of visitors who will view them against only 20 % that will read the content of the site
– 97 % ofintent to purchase of a product if the consumer has watched a video that he or she liked about the product.
– A translation rate an average of 4.8 % for a site with video compared to only 2.9 % for a site without video
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