We notice that consumers have an appetite for videos, and this is a good thing, because video content explodes. However, how can we make ourselves visible in the face of this saturation? Commitment! And yes, improving the engagement rate of your videos will lead to an increase in visibility.
First of all, there's no need to try to make a buzz! For example, on Facebook, only 1% of the videos go viral (Wochit studies of January 2018).
But then how do you get attention? Seeking commitment, that's the key! The more engaging your content is, the more it means that you are able to capture attention.
Get to know your community! To engage your audience, make sure you understand the needs of your audience. That way, you will be able to provide them with content that interests them. And, of course, the likelihood of your community becoming engaged will be higher.
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