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Accessibility is a right. A human right. A right that must also apply to the digital sector. That is why today we are going to discuss the subject of digital accessibility.


What is e-accessibility?

Digital accessibility enables people with disabilities to access digital content. To enable this, there are accessibility standards issued by the responsible authorities and designed by ergonomists for each type of disability. Making digital content accessible means not excluding any person.

The French government defines digital accessibility as making online communication services to the public accessible to people with disabilities, i.e. :

  • perceptible
  • usable
  • understandable
  • and robust

On the web, there are also 4 types of deficiencies: visual, motor, cognitive and auditory.

Why digital accessibility?

For example, in France, nearly 6 million people have hearing problems. Worldwide, the number is 466 million, according to the World Health Organization. But disabilities can also be motor, visual, psychological... So not integrating accessible content means excluding part of the population and even its target. It is therefore in your interest to make your content accessible.

Furthermore, accessibility makes it easier for everyone to access the content as well as for search engines, which will allow you to be better referenced.

How to become accessible on social networks?

Being digitally accessible also means using social networks.

Here are a few tips for making its content accessible:

  • Put an alternative text to your images, i.e. a replacement text for images carrying information
  • Add from subtitles to your videoswith Capté such as
  • Put from capital letters to your hashtags  : #madewithCaptured becomes #MadeWithCaptured
  • Have a fairly strong contrast between text and imageyou can check the key figure via contrast-ratio
  • Give priority to Sans Serif typefaces easier to read

How to make your website accessible to all?

The World Wide Web Consortium (W3C)  has published a list of recommendations for making websites accessible : Web Content Accessibility Guidelines.

To make your site accessible, here are a few tips:

  • Structure your information architecture using the correct HTML tags
  • Favour a simple navigation reducing the number of clicks for navigation as much as possible
  • Check your colour contrastsyou can use the Check my colours website if your site already exists or Snook
  • Add an alternative text to your images
  • Subtitle your videos
  • Use pictogramsIt promotes comprehension and memorization.
  • Write short and simple sentences
  • Prefer sans serif typefaces, easier to read (sans serif)
  • Avoid justifying your text for easier reading
  • Avoid writing in capital lettersit makes it harder to read.

How to make a podcast accessible.

To make a podcast accessible to all, you can write it down or else create a subtitled video. Make the transcript freely available so that people don't have to ask for it every time, remember that accessibility is a fundamental right!

How to write a good alternative text?

  • be succinct and to the point
  • describe the information necessary for a good understanding of the image for a visually impaired person 
  • no need to start with "image of"If you are using a screen reader, this indication is already given by the screen reader. 

To go further

To learn more about accessibility on websites, we recommend the excellent article by Websiteplanet.

You want to make your video accessible?

Thanks to Captured, subtitle your video in the blink of an eye

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