Although some Marketing Digitahile they claimed that blogs were dead, it turns out that this is no longer true. The company blog is an indispensable lever.
Indeed, his importance is only growing today. The blog considerationBoth personal and professional is primordial in a highly connected society.
Simply providing a description on a few pages of your website, or social networks is only insufficient. Indeed, people want to know your history and understand help and the benefits that you're in a position to offer them.
And a blog is not only about text content but also about media content such as images, videos, GIFs, computer graphics, podcasts. In short, so many features that improves their quality !
Indeed and on average, a user grants ten seconds attention to video content.
In fact, ten seconds that allows him to identify the subject and understand the message. Otherwise he gives up the reading of an audiovisual work
The proof is, according to Worldometers, 6 million items are published every day on average. In addition, it was found that a quarter of the websites have a blog.
A study by Content powered completes this observation and specifies that :
If you are not yet convinced, we invite you to browse through the list of 65 key figures about blogging here.
It is relevant to remember that there are 2 types of blog
In addition to giving you a real feeling of well-beingIf you are a member of the Internet community, writing your articles can then open a virtual discussion between Internet users. You can also turn your blog into a real promotional device.
At a time when every human being seeks to connect with other human beings, humanize his blog is a priority. The goal is to create proximity with Internet users while trying to erase the virtual border of the website.
To do this, use at least the technical vocabulary to prevent a web user from describing your activity as too expert for him.
Then let your emotions. Internet users are very receptive to the personal values conveyed by a brand. They will be more likely to buy and consume your product, even if they are willing to pay for it. dearer if I have to.
Don't hesitate to add a touch humorous to carry a positive mood. Your customer will feel good reading your publications, it will make him smile and he will remember it.
I mean, come on, admit its errors. Error is human and communicating about it increases satisfaction. Then it's how you manage the problem that will make the difference between churn and retention.
It is neither easy nor given to everyone, but some influencers have become referents for their audience, make a very good living. Also, promoting your blog posts on social networks can help you reach new audiences. thousands of people on a daily basis.
The blog improves considerably the rnature referencingl: there are a large number of actions to be carried out to optimize its referencing on search engines.
But a regularly updated blog is one of the most important tools to help you effective to naturally improve the ranking in Google's result pages. In other words, without content, search engines have nothing to learn about you and therefore the website is lost in the existing mass. As a result, you are unable to attract quality prospects and build your notoriety and credibility.
It increases web traffic and facilitates the conversation with your prospects. By offering free advice to readers, you improve your reputation. Thus, it gives more credibility to the brand and gives reason to Internet users to come back to the site. Based on this observation, the blog is a loyalty tools, it is therefore important to provide a quality at a pace regular.
Since it was launched, Capté made his corporate blog an indispensable lever for his emancipation.
For all the reasons mentioned in this article but also because the blog is part of the global web strategy that includes social networks. Indeed, producing and publishing quality content on its blog allows to feed its agenda with publications on social networks and to foster community engagement.
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