Each social media has its own characteristics. Thus, each content you will publish will have to be adapted to the destination social network. And that's where my article comes in to help you. Here, I give you the right dimensions, the right ratios, the right weights for your 2020 visuals for each social platform because choosing the right format is to highlight your content. In this article I will discuss the 2020 dimensions of social networks for images/photos. And for videos, it's by wherever it happens.
Because like me you may be lost between all the different informations, I gathered here the latest updates and only quote you the 2020 dimensions recommended by social networks.
Let's start this article by talking about the basics that apply to all images intended for the web. Because yes, images for the web require a different treatment than those for print.
Instagram is the social network par excellence for visuals. It would be silly to waste a picture because of bad formats.
Here are the dimensions of Instagram:
To download in square format, is then displayed in round format.
Ratio 1:1 | 110 x 110 px
Square format: ratio 1:1 | 1080 x 1080 px
Portrait format: ratio 4:5 | 1080 x 1350 px
Landscape format: ratio recommended: 1.91:1 | 1080 × 566 px
Stories are much less strict in terms of format and size.
Recommended size: 1080 × 1920 px
Min. Ratio : 1.91:1
Max ratio: 9:16
Maximum size 4Gb
Mostly in png and jpg format and less than 100Kb
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