How did we convince our first users to use Capté?
Capté was born around March 15, in a Covid 19 context. Our company is called Soixante circuits and is specialized in the creation of interactive event experiences. The creators of Soixante circuits are developers (which obviously helped us to create Capté), but our team is obviously not specialized in product launches.
Capté's creation was done in joy and good humor, but not necessarily in total trust. We felt competent to build and design a product, but we had no experience in creating a product and no budget to do so. Today, and after 4 months of work, we have convinced 300 users!
We had to renew ourselves constantly and think a lot about our customers' needs! Lhe aim is to describe the efforts made to convince our first users to use our products..
In this way, we managed to convince about 50 beta testers.
Subsequently, we created the Captured instagram profile. Via this instagram profile, we continued to contact profiles creating videos, with or without subtitles :
So 60 contacts via instagram per week!
Thanks to Instagram :
We are delighted with these contacts via Instagram because this network, beyond the fact that it has helped us grow, has also allowed us to meet some great people.
We have listed all the media likely to write about Capté (The digital century, The moderator's blog, Maddyness…). One of the team members, in alternation, also retrieved a list of contacts, via the person in charge of his school.
Thus, all his people received:
2. A first attachment: the press release in PDF format
3. A second attachment: the press kit in PDF format
To be better referenced, we have listed free referencing sites that allow to describe Capté and its functionalities for free.
I advise you to register on these platforms and directories, which allow you to generate traffic on your site. For example, you can register your product on :
Remember to look for directories and platforms that match your product or company. These are directories for start-ups or Saas. Of course, if you're opening a restaurant, you should look for directories that specialize in food.
We have collected user feedback from the beta test of Capté.
In addition, when users contact us through the chat intercomwe take their feedback and systematically ask them to communicate their needs to us. By operating in this way, we have grouped together the most requested improvements. For example, we noticed that our users wanted to be able to use Captured from their phone, that they wanted to be able to translate their subtitles or even customize the subtitling typo... All these improvements have been made at regular intervals and the customization of the typo is in progress!
This beautiful adventure continues! We will of course keep you informed of our next actions to convince new users. Stay tuned 😉
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100% French tool.